A lot of people today, horrified by how animals are treated in factory farms and feedlots, and wanting to lower their ecological footprint, are looking for healthier alternatives. As a result, there is a decided trend toward pasture-raised animals. One former vegetarian, San Francisco Chronicle columnist Mark Morford, says he now eats meat, but only “grassfed and organic and sustainable as possible, reverentially and deeply gratefully, and in small amounts.”
Sales of grassfed and organic beef are rising rapidly. Ten years ago, there were only about 50 grassfed cattle operations left in the U.S. Now there are thousands.
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